Gigante Vaz helped Ricoh bring the first eco-friendly billboard to Times Square,  powered entirely by the sun and the wind.

The billboard — traditionally called a “spectacular” on the Great White Way — weighs in at 35,000 pounds. It will be 55 feet off the ground at 3 Times Square, wrapping around the northwest corner of Seventh Avenue and 42nd Street.

Fitted with 16 wind turbines and 64 solar panels, the sign will be a first for Times Square, and will produce an average of 98 kwh of electricity per day. To put the savings into perspective: The same amount of electricity required by an ordinary sign would result in as much as 18 tons of C02 per year. The batteries can hold four days worth of supply.

Now that Ricoh has paid for the R&D (and Gigante Vaz supplied the display design), more corporations are expected to follow suit. Just think: Times Square could become the premiere example of carbon-neutral environmental responsibility.