Well, well.  20 years young.  Maddie and I started this place as a little club for our best and brightest friends in the industry 20 years ago, and today, we are going stronger than ever.  We were only in our 20s when we opened (Maddie still is), and now we are the senior ones.  Time flies when you’re dogging it out day after day.

We started in a basement under dripping pipework, and now we’re located in the swanky Soho district of New York City, in its most prestigious and historic edifice, The Puck Building. We’ve gone from delivering TV spots, media plans and account service to delivering cross-channel, integrated marketing campaigns for national and international clients across multiple disciplines.  It still amazes me sometimes to walk the halls and see the variety of incredibly talented experts we have.  From the very cutting edge of interactive to world-class traditional media creative, as well as creative media buying that crosses over everything.

Maddie and I are proud that we have built the kind of company that we ourselves would like to work in.  We’ve tried to be the kinds of bosses we would have respected and killed to please when we worked for others.  For that reason, our culture here has always been rather personal.  We’ve always been extremely open and honest with everyone here.  Which is why 5 of our first employees are still here and why newer folks tend to stick around, too.

Most remarkable on an anniversary like this, we actually have a unique reputation for maintaining client relationships whose tenure well exceeds industry averages, with one client having been with us since we opened.  They say that over time a style emerges.  Apparently, ours is to stay very close to our clients and spoil them with relentless 5-star service.

But it’s funny.  The same reason we all got together in the early days is the same reason we hold onto clients for so long.  We look forward to collaborating on the work that we all love every day. There’s just something so fun and rewarding about having an idea that solves a problem or delivers on a brief and then bouncing it off of each other, making it better. We know that our clients have put their personal faith in us, and their careers in our hands.  We respect that and hold them all in high regard for that trust.

Anyway, 20 years of experience does give us a moment to reflect… Okay, that’s enough. Back to work.