As Worktopia’s business model evolved from an end-user play to an enterprise solution, the direction and focus of their primary web site become increasingly disconnected from the needs and interests of their core customer. This gap was thrown into higher relief upon the completion of a comprehensive brand assessment by GVP.

Key messages, benefits, tonality, and user experience were all analyzed and measured against current strategic goals and market objectives. GVP was able to identify specific areas where improvements would generate tangible ROI.

The new design is more sophisticated and the content is oriented more successfully toward Worktopia’s core business market of C-suite financial, travel, and executive management personnel. Secondary markets are also addressed in a sensible hierarchy that insures clear access to critical information. The ease and simplicity of the new visual design is not just more pleasing to the eye, it is a quiet but effective metaphor for the ease and simplicity of the product itself.

Before                                                                                                                                After