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The Burg Comes Alive

Above is a brief screen-shot movie of the web site.

In celebration of Janet Evanovich’s fifteenth Stephanie Plum blockbuster, Gigante Vaz designed and produced an immersive web site experience around the semi-fictional town used in the wildly popular book franchise. “The Burg” is a location familiar to any fan of the series, as well as an easy and amusing way for new readers to be introduced to the world of Stephanie Plum.

Author Janet Evanovich was for a time reluctant to have the characters or their location visualized too specifically, but when the right aesthetic was identified, and an illustrator selected to draft the ideas put forth by Gigante Vaz, Ms. Evanovich jumped on-board with great enthusiasm, even writing all of the dialogue used for the characters in the presentation.

A wide-ranging banner campaign was combined with email outreach by a number of online book retailers to alert the reader communities to the new destination. Response was swift and strong:

  • Nearly double the web ad campaign average CTR;
  • Average time spent was only slightly less than that for Wall Street Journal Online;
  • Almost 20% of traffic from shared links, many on Facebook and Twitter

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