The nature of web content and communication has changed dramatically in just the last few years. Marketers are now faced with daunting new challenges as well as unique new opportunities to initiate real relationships faster and more authentically than ever before. One advantage of the user-empowered nature of the digital channel is that resource needs are substantially different than in the traditional channels, or even than in the early days of the Internet: Money is not as critical as information, know-how, and personnel.

Social Media Satellites
What does it mean to put a brand in orbit? It means creating a robust, comprehensive, interactive presence for the brand in places where prospects and customers are most likely to find it. It is becoming less and less likely for visitors to leave the comfort of their favorite network to engage with a brand at a disconnected location using the methods laid out by the brand.

Social media satellites include:

• Blogs
• Consumer review sites
• Social portals like Facebook
• Professional portals like Linked-In
• Vertical market portals like ITtoolbox and LawLink
• Real-time conversational applications like Twitter

Let Gigante Vaz evaluate your presence in social media and make recommendations for improving your ability to reach current customers and new prospects online. We’ll produce a detailed, comprehensive report that is sure to be eye-opening, and give you solid ideas for closing the gaps.