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	<title>Gigante Vaz Partners</title>
	<link>http://www.gigantevaz.com</link>
	<description>The New York Advertising Agency for Challenger Brands</description>
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		<title>Named Facebook’s Top 10 Marketers of the Year</title>
		<description><![CDATA[Joining a list which includes the likes of Coca Cola, BMW, U2 and Barack Obama, Saint Martin’s Press has been chosen for Best Facebook Marketing 2009.
With well over 600 million Americans active on Facebook every month, big brands consider it a very important marketing tool.  The Facebook team set out to evaluate the best and [...]]]></description>
		<link>http://www.gigantevaz.com/2010/02/saint-martin%e2%80%99s-press-campaign-named-among-facebook%e2%80%99s-top-10-marketers-of-the-year/</link>
			</item>
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		<title>The Doc Blog: 360° ROI</title>
		<description><![CDATA[A comprehensive content campaign brings value and visitors to Ricoh.
CHALLENGE
By 2009, most brands had gotten to the point where the economic climate demanded that ROI become the main criteria for marketing expenditures. We were challenged to develop an online plan for Ricoh that could deliver value way beyond the banner.
SOLUTION
With an average monthly audience of [...]]]></description>
		<link>http://www.gigantevaz.com/2010/02/360%c2%b0-roi/</link>
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		<title>The Burg Comes Alive</title>
		<description><![CDATA[Above is a brief screen-shot movie of the web site.
Please visit www.fingerlickinfifteen.com for the complete experience.
In celebration of Janet Evanovich&#8217;s fifteenth Stephanie Plum blockbuster, Gigante Vaz designed and produced an immersive web site experience at www.fingerlickinfifteen.com around the semi-fictional town used in the wildly popular book franchise. &#8220;The Burg&#8221; is a location familiar to any [...]]]></description>
		<link>http://www.gigantevaz.com/2010/01/the-burg-comes-alive/</link>
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		<title>Happy reNew Year</title>
		<description><![CDATA[Our Ricoh billboard is the only solar powered billboard ever to be built in Times Square. GVP has helped Ricoh bring a message of renewable energy, sustainability and holiday cheer to the hundreds of thousands of people who visit Times Square from all over the world during the Holiday Season.
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		<link>http://www.gigantevaz.com/2009/12/happy-renew-year/</link>
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		<title>New Site Design for Worktopia</title>
		<description><![CDATA[As Worktopia&#8217;s business model evolved from an end-user play to an enterprise solution, the direction and focus of their primary web site become increasingly disconnected from the needs and interests of their core customer. This gap was thrown into higher relief upon the completion of a comprehensive brand assessment by GVP.
Key messages, benefits, tonality, and [...]]]></description>
		<link>http://www.gigantevaz.com/2009/11/new-site-design-for-worktopia/</link>
			</item>
	<item>
		<title>Put Your Brand in Orbit</title>
		<description><![CDATA[A single, central web destination is no longer enough. You need to be where your customers already are, and we&#8217;re the creative agency to put you there. How well distributed are you now? Do you offer opportunities for full engagement in each of your satellites, or do you only have a central presence? Are you [...]]]></description>
		<link>http://www.gigantevaz.com/2009/03/put-your-brand-in-orbit/</link>
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		<title>Paul Talks Kellogg&#8217;s on Fox</title>
		<description><![CDATA[As a leading voice for independent advertising in the U.S., Paul Gigante is a regular guest commentator for the &#8220;Brand X&#8221; segment of Money for Breakfast, the three-hour morning program on Fox Business News.
In this segment, the strong 2008 sales and earnings growth reported by Kellogg is discussed in relation to its brand evolution, as [...]]]></description>
		<link>http://www.gigantevaz.com/2009/02/paul-on-money-for-breakfast/</link>
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		<title>Case Study: Digital Brand Strategy</title>
		<description><![CDATA[CHALLENGE
Increased competition had recently placed Let&#8217;s Go&#8217;s notable heritage, unique editorial organization, and specialized focus at varying points on the brand asset-liability continuum, resulting in a brand identity crisis and plummeting sales. The youth travel guidebook also needed to radically upgrade its online presence and take advantage of the way its market uses digital channels.
SOLUTION
Through [...]]]></description>
		<link>http://www.gigantevaz.com/2009/01/case-study-digital-brand-strategy/</link>
			</item>
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		<title>Case Study: AIWA Sound</title>
		<description><![CDATA[CHALLENGE
Aiwa was the #1 brand in Mini Systems, the #2 brand overall in consumer audio and the fastest growing brand in all of the key segments.  However, AIWA’s potential was limited due to a lack of top-of-mind awareness, ranking #7 in unaided awareness among the prime target audience.  Without the legitimacy of a strong brand [...]]]></description>
		<link>http://www.gigantevaz.com/2009/01/case-study-aiwa-sound/</link>
			</item>
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		<title>Case Study: New Spirits Product</title>
		<description><![CDATA[CHALLENGE
OP. Natural Flavored Spirit was a new product from V&#38;S Vin and Sprit AB and was imported in the US by Crillon Importers, LTD., which is owned by Michel Roux, the marketer widely credited with the success of Absolut.  OP. is an Aquavit, a major distilled spirit segment in Scandinavia, but not well known in [...]]]></description>
		<link>http://www.gigantevaz.com/2009/01/case-study-new-spirits-product/</link>
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